Station Domination - Coles and Brand Launch
Out of home designs and animated panels
2 campaigns which commenced one after another which involved the designing of Out of Home creative assets which would be displayed some of the most popular train stations on the east of coast. These consisted of high impact banners strategically placed in areas with high foot traffic to allow maximum amount of eyes viewing the creative materials. There was also a bespoke eBay branded display which housed 4 screens which would show an animated message relating to each campaign.
eBay - Get it on eBay
eBay’s Get it on eBay Brand was a campaign which pushed a simple and effective message of eBay has all the Big Brands Brand new to change the common perception that eBay was just a C2C marketplace. This campaign used well known products and simple snappy messaging to convey this.
Coles now on eBay
This second campaign used the same Out of Home placements as the brand campaign but now the marketing message was about Coles has finally landed on eBay. The creative need to show that not only was Coles now available on eBay, but there was a promotional offer for your first Coles shop with eBay Plus and also convey that Coles on eBay has a variety of products on offer, just like the supermarket.
